Santa’s holiday crisis plan

December 20, 2011

“You better watch out, you better not cry, you better not pout, I’m telling you why…”

Even the big man in red has crises of his own every holiday season. He may be jolly old Saint Nick, but he doesn’t play games when it comes to his busiest day of the year. Mr. Claus has a crisis communications plan of his own to ensure he still brings ‘joy to the world.’

This week, Borshoff published a blog I co-wrote with Managing Principal, Susan Matthews.  Santa’s holiday crisis plan highlights 10 tips to handle a crisis and exactly how Santa incorporates them into his own plan to guarantee ‘all is calm; all is bright.’

Happy holidays and enjoy!

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Posted by Jackie

Five email etiquette tips

December 16, 2011

I communicate in many ways. Text, a phone call, Twitter, Facebook, the list goes on and on. However, when I’m at work, email is my primary form of communication. On average, I probably send between 75-125 emails a day during the work week. So why wouldn’t I use the same good manners and business etiquette in an email that I would use in person?

As public relations professionals, we pride ourselves on good writing, grammar and error-free communication to all audiences. Therefore, everything we do, write, say, post and tweet is a direct reflection on us and the companies we work for.

I recently wrote a blog for work that details five email etiquette tips that one should never forget. What do you think? Did I cover everything? What would you add? Check it out!

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Posted by Jackie

Every life has a story

December 11, 2011

Now that the fall semester is done, the nerd inside of me started to work ahead for my spring classes. Yes…yes I know; it’s very typical of me. I heard from a friend in grad school that one of my professors next semester will assign a book report. I must choose a book that pertains to PR and hospitals. So I started reading If Disney Ran Your Hospital by Free Lee (see nice little image in the right-hand column). It’s not the first book I would have chosen to read in my free time; however I’d rather do the reading now while I have the time instead of reading and juggling school projects with work come January.

Anyways, the book recounts Lee’s experience as a Disney “cast member” and hospital executive. In the book, Lee describes 9½ principles (yes, there is a ½) he has learned over the years to change nationwide healthcare cultures based on Disney insights. So far, I find the book very stimulating because it casts a new light on patient/employee satisfaction and loyalty.

The book is so enlightening that it actually reminded me of a Chick-fil-A corporate video I viewed titled “Every Life Has a Story.” I was on the verge of tears after watching it. When you have the time, watch it as it is a good reminder that every person has a story…if we only bother to read it.

“Be kind for everyone you  meet is fighting a hard battle,” said Plato. If people remembered this going through the day-to-day, our world would be a far better place.

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Posted by Jackie

And that’s a wrap

December 4, 2011

I’m done with the semester! I’m done with the semester!

And it feels soooooooooo good.

That’s right. The fall semester is now behind me and I have one more until I graduate. Next May is going to be here before I know it…and though two classes stand in my way, I’ll be ready take anything on because I know it’s the LAST SEMESTER.

Yesterday morning I turned in a 35-page public relations health care paper. My assignment was to create a new pharmaceutical drug and provide a communications launch plan for its public release. After my business class ended on November 20, I was determined to complete this paper as soon as possible so I could enjoy, at least, a good month off before the spring semester began. Over Thanksgiving I completed the paper (not enjoying much of a social life, I will admit), but I got it done. It was pretty cool, to be honest. I could make up everything (except the real facts, of course). I ‘created’ OraIns®, the first oral insulin tablet (in the world!) to help treat diabetes. The national launch plan provided details on how the drug company (made up!) was going to bring awareness to health care professionals, the public and internal employees. Because the paper was about diabetes (background, current drugs available, oral insulin market) I had my dad and boyfriend (both pharmacists…I know, it’s cute) review it to ensure I was accurate when paraphrasing my medical sources. I’m usually the one proofing their papers, but this time—they helped me out and their feedback was awesome (and needed…ha!)

Anyways, I think the paper is a winner as I was quite happy with the goals, objectives, strategies and tactics I come up with to promote the launch of a first-in-class drug. Fingers-crossed the professor likes it too!

Now that school is behind me, it’s time to take in all the goodness that comes with the holidays. I’m off to Christmas shop, finally!

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Posted by Jackie

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