“You better watch out, you better not cry, you better not pout, I’m telling you why…”
Even the big man in red has crises of his own every holiday season. He may be jolly old Saint Nick, but he doesn’t play games when it comes to his busiest day of the year. Mr. Claus has a crisis communications plan of his own to ensure he still brings ‘joy to the world.’
This week, Borshoff published a blog I co-wrote with Managing Principal, Susan Matthews. Santa’s holiday crisis plan highlights 10 tips to handle a crisis and exactly how Santa incorporates them into his own plan to guarantee ‘all is calm; all is bright.’
Happy holidays and enjoy!
Posted by Jackie 
