Super Bowl XLVI

February 11, 2012

On Sunday, February 5, the city of  Indianapolis did something it never thought it would get the chance to do–host a Super Bowl.

Indianapolis didn’t just host the Super Bowl, we blew everyone away and set the bar high (can you tell I’m a bit biased?). Indy was, by far, the best Super Bowl host city the NFL had ever seen! Working one block away from Super Bowl village certainly had its perks. I was in front of the action all week long.  I’m not going to dive into all the greatness that Indy provided–just too much to name–but I did have a chance to capture pictures from the week. From the Super Bowl Media Party, to the zipline, to the Maxim Party, hamster wheels and more; it was a week I’ll never forget. I even got a shot of THE Herm Edwards. Be sure to check out the pictures, as well as this Indianapolis Super Bowl time-lapsed video.

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Have you buzzfunneled?

January 30, 2012

In case you haven’t heard, Indianapolis is hosting Super Bowl XLVI!! To capture all the event action, Borshoff created buzzfunnel.me, a single, integrated social media site featuring event experiences from the fan perspective. We hope to connect people from around the world and offer them an inside look of Indianapolis and the big game!

The Borshoff crew has been going out in street teams to capture tons of video footage that has then funneled to the site. People can also upload their own videos to YouTube or Vimeo and tag with “buzzfunnel.” Tweets from @buzzfunnelme stream live to the site, as do tweets using the following hashtags: #SuperBowl, #SB46, #Social46 and #buzzfunnel.

To read more about buzzfunnel, check out this Borshoff blog or follow @buzzfunnelme on Twitter.

Oh yeah–and check out the SITE!


Have a Super, Super Bowl

February 5, 2011

Last year, I watched in heartbreak as the New Orleans Saints stomped the Colts in Super Bowl XLIV. This year, unfortunately, I won’t be seeing Peyton out on the field. Instead, I, along with more than 106 million people (according to Nielsen Co.), will be watching for the love of the game. According to my dad, this viewing number surpasses the 1983 finale of “M*A*S*H” becoming the most-watched program in U.S. television history. Awesome. Thanks Dad.  

Anyways! This Sunday, I will be watching the Super Bowl with friends, and although I won’t be rooting for the home team, there are several things I am excited about: 

  • Commercials. Need I say more? If you are not watching for the teams playing, you are watching for the ads! Personally, I always enjoy the Budweiser commercials or even the funny Snickers commercials—like last year’s Betty White ad—classic. What will be “the big one” this year?
  • Black Eyed Peas. I’ve always been a fan! It will be nice to see a half-time show band under the age of 35 performing on stage. After Janet J’s fiasco, we’ve seen the acts of The Rolling Stones, Tom Petty and the Heartbreakers, The Who, etc. Don’t get me wrong, these groups helped define what rock is today. But the NFL has been playing it safe. It’s about time we got a sexy female back up there. Fergie is my girl. I hope to hear some Boom Boom Pow.
  • Social drinking. Nothing beats a casual beer on a Sunday afternoon with friends. Bud Light Lime all the way!
  • Food. Add a great appetizer to that drink and you’ve got yourself a party. Whether it’s guacamole, mini wieners or meatballs, I am always game for finger foods. 
  • Camaraderie. I don’t want to get all sappy on you, but the best part about watching the Super Bowl is the company you watch it with. For the past three years, I have been watching with my boyfriend’s friends–who happen to be my friends too—who, ironically, date my friends too (you follow?) It’s always a great time and many LOL’s are achieved.  

So who am I rooting for this Sunday? Let’s just say that I am not a Roethlisberger fan. 

So, for all those PACK fans—a prayer for Sunday…

Aaron Rodgers, who art in Lambeau, Hallowed be thine arm. Thy bowl will come, it will be won, in Dallas as it was in Lambeau. Give us this Sunday our weekly win and forgive the less-passers as you will not let them pass against us. Lead us not into frustration, but deliver us from Steelers. For thine is the MVP, the best of the NFC, and the glory of the Cheeseheads, now and forever. Go get’em. Amen. 

With that said…are you ready for some football?


A New Challenge

September 26, 2010

Yesterday, Borshoff participated in the Indiana Sports Corporation’s (ISC) Corporate Challenge held at IUPUI’s Michael A. Carroll Track and Soccer Stadium. I and about half of my colleagues donned our Borshoff tees while competing against approximately 100 central Indiana businesses; an estimated 4,000 + participants! This was the second year Borshoff participated and the attendance had definitely more than doubled from last year. Events ranged from good sport events such as Frisbee toss, golf chipping and tug-of-war, to competitive events, such as the five-mile run and half-mile run.

Events that I took part in included a 5K run, team medley relay, football toss, obstacle course relay and cornhole contest. Twenty-four hours later, my legs hate me and I am sore all over. Awesome. The team medley relay definitely caused that (this was post 5K run).  It consisted of four team members where the first leg ran a 400, followed by a 200, 200 and ended with a 400. I was the first 400 and I sprinted my heart out that first lap. After I passed the baton to my coworker, I wanted to die. I’ll just stick to long distance runs—no more sprints…until next year.

However, you won’t BELIEVE what happened to me during the 5K. I had my long hair tied in a low braid to prohibit any hair-slapping action as I jogged. During the second mile, I could feel my hair tie getting loose so I put my hands back to tighten it up.  But when I did, it was too late…my hair was flowing with the wind. I lost my hair tie. I quickly turned Beyoncé off on my iPod and stopped frantically to look on the ground to try to find it. As I looked, runners passed me and probably snickered thinking “Get passed—suckaaa!” Or, “What the heck is she doing? Throwing up? Cramp? Asthma attack?” After about a minute or two, I finally gave up on my hair tie and wrapped my longer hair band (to hold my bangs back) around my hair. I finished the race, but lost about three minutes thanks to the stupid hair tie incident.  (Grrr…)

Regardless of the 5K issue, I had an awesome time at the Corporate Challenge and really enjoyed being with my coworkers in a place other than the office. The morning was filled with cheers, laughs, coughing-fits, PowerAde chugs and smiles. Whether working on a hard-deadline together or running red-faced together, we are always a team and there to pick each other up!  I’m looking forward to next year, and this time, I will keep an extra hair tie around my wrist.


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